Social Media Metrics for Veterinarians
How well are your business’ social media efforts paying off? You can’t know for sure unless you look at numbers to analyze what is and isn't working.
JAVMA news
AVMA seeks 50 practices for new program in profitability
The AVMA is seeking one practice owner or senior associate and one practice manager from each of 50 clinics to participate in a new program dedicated…
JAVMA news
AAHA Connexity takes on topics that keep veterinarians up at night
The American Animal Hospital Association took a radically new approach to its annual conference this year,
JAVMA news
How to thrive in practice
The AVMA held a roundtable of thought leaders in March to discuss "Thriving in Clinical Practice."
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Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
Microchips and Check the Chip Day toolkit
Help make family reunions happen. Encourage microchipping and remind pet owners to keep chip registrations up to date with these easy-to-use…
Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
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5 Practical economic insights for all veterinarians
The 2019 AVMA Economic Summit covered many topics crucial to thriving in daily practice – including behavioral science, marketing, innovation, and…
JAVMA news
California curbs deferred-interest credit for veterinary care
Later this year in California, providers of medical and veterinary care and their employees will be prohibited from arranging or establishing open-end…
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New economic webinars help you and your practice thrive
Watch five of the most popular sessions from the 2019 AVMA Economics Summit. Gain practical, actionable advice that will help you operate your…
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AVMA tools help you celebrate Pet Dental Health Month
February is National Pet Dental Health Month, and AVMA's free toolkit will help get your practice ready.
JAVMA news
Brakke study: Pet health product sales migrate to online sources
About 31% of pet owners are sourcing at least some of their pet health products online, according to a new study from Brakke Consulting Inc.
National Pet Week veterinary toolkit
National Pet Week® helps veterinarians promote responsible pet ownership and honor the pets in our lives. Use these practical tools for veterinary…
JAVMA news
AVMA celebrates National Pet Week 2020
The AVMA is celebrating “A Lifetime of Love” again for National Pet Week 2020, held this year from May 3-9.
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Free for the profession: Pet demographic report
As part of AVMA’s commitment to support the veterinary community through the COVID-19 pandemic, we’ve made the AVMA Pet Ownership and Demographics…
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Improve recruiting in 5 easy steps
How you describe job openings when you’re looking to hire new people can have a powerful impact on the kind of applicants you attract. A new resource…
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Announcing featured sessions at the 2020 Economic Summit
Get a preview of the timely topics and high-caliber speakers you’ll experience at AVMA's 2020 Economic Summit, taking place online October 26-28.…
JAVMA news
Become the Disneyland of veterinary practices
That means not only meeting a client’s expectations for high-quality veterinary care but also exceeding them by providing exceptional service.
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
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Business forecast: Change mixed with stability
Veterinary practitioners can expect to see permanent changes in client preferences coming out of the COVID-19 pandemic. Here’s how you can look to…
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Recognizing veterinary practices during Small Business Week
Many veterinary practices are small businesses—and we know small businesses have a big impact in our communities. This week is National Small Business…
JAVMA news
Speakers offer tips for building a presence online
AVMA Virtual Convention 2021 offered the sessions “Aim High: 7 Ways to Build Your Hospital’s Presence and Reputation” and “A Trust-Building Website.”
JAVMA news
Pet population still on the rise, with fewer pets per household
Preliminary results from a survey of over 2,000 pet owners indicate that pet populations and the percentage of households owning pets have increased,…