Social media is increasingly a part of our lives, and the number and variety of social networks seems to grow constantly. But it’s not something most veterinarians were taught about in college or veterinary school, and it can be challenging to figure out how to use social media tools to help build and nurture your business or your career.
Whether you’re brand-new to social media or a long-time user looking to improve your veterinary clinic’s social marketing, the tools presented here walk you through best practices and helpful tips to get the most out of marketing in social media:
Should you use social media?
Define your strategy
Get started with social media
Rules and policies for social media
Content: Creating and curating
Marketing for social media success
Measuring your performance: Metrics that matter
Online reputation management and cyberbullying