Announcing featured sessions at the 2020 Economic Summit

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Experts highlight transformation, communication, financial recovery, and pricing strategy

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We all have questions about the effects of COVID-19 on our businesses and the economy. Tell us yours for a chance to have them answered by Dambisa Moyo.

Email questions by October 1 to economicsummitatavma [dot] org (economicsummit[at]avma[dot]org)

Do you wonder what the economic future might look like for you, your practice, and the veterinary profession? Are you looking to obtain actionable insight into pet ownership and strategies to develop a more successful relationship with pet owners? If you answered yes to these questions, you’ll need to attend AVMA’s 2020 Economic Summit.

This year’s event will take place online October 26-28, making it easier than ever before to participate. Learn about the newest research into economic issues and trends impacting veterinary medicine. Come away with strategies to transform your business and thrive in today’s veterinary landscape.

These featured sessions offer a preview of the timely topics and high-caliber speakers you’ll experience at the summit:

The post-pandemic economy and small business survival
This is a rare chance to hear from Dambisa Moyo, Ph.D., world-renowned economist, best-selling author, and one of Time magazine's 100 Most Influential People in the World. She’ll discuss what the future economy will look like in the post-pandemic world, what you can do to prepare, and how small businesses—including veterinary practices—can survive in these challenging economic times.

As part of her presentation, Dambisa Moyo will be answering questions about the latest economic developments. For a chance to have your questions answered, email them by October 1 to economicsummitatavma [dot] org (economicsummit[at]avma[dot]org)

The language of trust in a world of turmoil and skepticism
In today's consumer environment, it's not enough to have a good story to tell. You need to be able to tell a good story. Michael Maslansky, J.D., author and CEO of Maslansky and Partners, has done more than a decade's worth of research into what it takes to communicate with a skeptical public. Learn why many communicators fail and what you can do to make your communications more effective.

Why understanding customer value is important for pricing strategically
Of the numerous business decisions we make, none affects a practice's revenues and profits as significantly as a pricing decision. Utpal Dholakia, Ph.D., professor of marketing at Rice University, explores the importance of incorporating a compelling value proposition in your pricing strategy. Discover what drives clients' perceptions of value, how to predict changes in them, and how to influence those perceptions.

Transformation in action: Leadership lessons from Rick DeLuca
Rick DeLuca, executive vice president and president of Merck Animal Health, discusses the veterinary industry's most pressing challenges and opportunities, what he's learned about business transformation, and how innovation and a customer mindset have helped shape his approach and success as a leader.

Register by October 4 for best prices

If you’re ready to understand and influence the economic future of the veterinary profession, and improve your own practice’s performance, register today for the AVMA Economic Summit. Early-bird pricing is available until October 4, so be sure to register soon. Learn more at

Special thanks to our presenting partner:

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