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Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
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For veterinary medicine, a jobseekers’ market
Veterinary professionals are in high demand – and have been for more than two years.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
JAVMA news
Market improving, but value of veterinary degree unclear
AVMA economists predict an improving market for veterinary services over the next several years.
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
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New economic report examines the market for veterinary education
The AVMA & AAVMC (Association of American Veterinary Medical Colleges) today released the 2016 Report on the Market for Veterinary Education,…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
AVMA: Prioritize animal welfare, not marketing, in treatment decisions
AVMA leaders advocate against withholding any necessary medications from livestock, including on organic and antimicrobial-free farms.
JAVMA news
FIP drugs continue to show promise, while being sold on black market
Two antiviral drugs have shown promise for the treatment of cats with feline infectious peritonitis. Some desperate cat owners have turned to the…
AVMA news
Report: Animal health industry experiencing highly competitive labor market
A new report from Brakke Consulting shows more than half the U.S. animal health industry saw a higher employee turnover rate in 2022.
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
AVMA news
Veterinarian salaries struggle to keep up with inflation
Unlike new veterinarians, overall veterinary incomes haven’t quite caught up to prerecession levels, said Charlotte McKay, AVMA associate director for…
U.S. veterinarian numbers 2019
Market research data: View U.S. veterinary positions as of December 31, 2019.
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
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5 Practical economic insights for all veterinarians
The 2019 AVMA Economic Summit covered many topics crucial to thriving in daily practice – including behavioral science, marketing, innovation, and…
U.S. veterinarian numbers 2015
Market research data: View U.S. Veterinary positions as of December 31, 2015.
U.S. veterinarian numbers 2014
Market research data: View U.S. Veterinary positions as of December 31, 2014.
U.S. veterinarian numbers 2017
Market research data: View U.S. Veterinary positions as of December 31, 2017.
U.S. veterinarian numbers 2016
Market research data: View U.S. veterinary positions as of December 31, 2016.
U.S. veterinarian numbers 2013
Market research data: View U.S. veterinary positions as of December 31, 2013.
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Help Santa’s reindeer: Join the E.L.V.E.S. this holiday season!
Even Santa’s reindeer need veterinary care! As the official veterinarian of the North Pole, the AVMA president gives each reindeer a thorough…