Reputation management toolkit
In this article:
- Get immediate help if you're being cyberbullied.
- Find practical tools to help protect your clinic's reputation.
- Learn best practices for reputation management and how/when to respond to negative social media reviews.
Reputation management and social media video library
This library of videos from the AVMA and AVMA Trust can help you combat cyberbullies and protect your online reputation.
These resources provided with support from our educational grant partner.
Get help fighting cyberbullies
AVMA members have free access to a cyberbullying help line staffed by crisis management experts.
Managing your reputation and cyberbullying incidents
Our digitally connected world brings great opportunities to veterinarians and veterinary practices, but also poses risks to your personal and professional reputation. From bad reviews to cyberbullying, veterinarians—like other small business owners and professional service providers—are at risk of coming under attack from unhappy clients. And if it happens, it can be both emotionally distressing and disruptive to your business.
But this risk is not cause for panic—it’s cause for monitoring and maintaining your online presence and double-checking your basic business practices to make sure they stand up to scrutiny.
There are many things you can do to limit your risks, as well as ways to prevent or minimize damage if you do come under attack. And just as with preventive care for your patients, regular “preventive care” for your online presence can be the key to preventing problems or allowing you to detect and address them before they become larger threats.