Preventive care is the surest way to keep pets healthy, but clients don’t always recognize its importance. To provide the best possible care to patients, we need to connect with their owners—our clients—on a foundational level. AVMA research shows the right language can help us do that.
Fundamentally shifting how we communicate about veterinary care can make a big difference.
Changing the way we talk about veterinary care can change owners’ perceptions about the value and importance of regular veterinary care, and encourage them to prioritize wellness visits. By using specific words and phrases, we can build stronger and more trusting client relationships, increase compliance, and maximize patient outcomes. The more our clients trust us, the more receptive they are to our recommendations, and the more likely their pets are to get needed care.