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Fighting a market failure
Debt among veterinary college graduates is rising at a faster pace than salaries, and the current 2:1 ratio of educational debt to
Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
policy
Unapproved new animal drugs marketed as devices
The AVMA encourages increased enforcement in regulating the marketing of products represented as devices but appearing to be unapproved new animal…
JAVMA news
Dog monitor taken off the market
A wearable electronic device intended for use on dogs is no longer available, as enrollment in its veterinary monitoring program was slower
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
JAVMA news
FTC pushes for more competition in pet medications market
The Federal Trade Commission released a report in May finding that veterinarians will continue to face increasing competition from nonveterinary…
JAVMA news
Nationwide companion animal market survey budgeted
Updated information on pet ownership, demographics, and veterinary service use by households will be the desired outcome of the 2002 US Companion
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
blog
New tool helps you understand your local market
How many potential clients and pets live in your local area? How many of those pets do you treat at your practice? If you’re not sure, then we have…
JAVMA news
Company takes canine cancer drug off market to study dosing
Oasmia Pharmaceutical AB has taken a canine cancer drug, Paccal Vet, or paclitaxel for injection, off the market to study lowering the
JAVMA news
AASV: Sick pigs need aid, regardless of marketing plans
Pigs should receive care to prevent suffering even if that precludes sale of pork as antibiotic free, according to the American
JAVMA news
FIP drugs continue to show promise, while being sold on black market
Two antiviral drugs have shown promise for the treatment of cats with feline infectious peritonitis. Some desperate cat owners have turned to the…
JAVMA news
California dog owner awarded $39,000 in veterinary malpractice suit
Jurors find dog's special value far exceeds $10 market value An Orange County
AVMA news
FDA concludes first premarket consultation for meat cultured from animal cells
In a historic move, the Food and Drug Administration’s premarket consultation for meat cultured from animal cells brings Upside Foods’ chicken closer…
JAVMA news
Summit paints mixed economic picture for practitioners
There’s good news: Revenues are growing at many veterinary practices.There's mixed news: The AVMA Veterinary Career Center now has more jobs than…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
JAVMA news
2002 educational pet calendar in the works
2002 educational pet calendar in the works The AVMA will work with Outback Communications
JAVMA news
FDA goes after unapproved equine products
The Food and Drug Administration has sent nine companies warning letters for marketing unapproved equine products.
JAVMA news
The slow rise of generic animal drugs
In human medicine, generic drugs accounted for 88 percent of prescriptions dispensed in the United States as of 2014.
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
AVMA advocates against prescription mandate bill
In April, AVMA Board of Directors chair Dr. John de Jong testified before a House subcommittee about the Fairness to Pet Owners Act (HR 3174/S 1200),
JAVMA news
GE salmon gains FDA approval
U.S. regulators approved for sale a type of salmon modified to grow to market size in half the time of conventional relatives.
AVMA news
Claims about meat, poultry products come under greater USDA scrutiny
The U.S. Department of Agriculture is stepping up efforts to ensure the veracity of claims about food animal products marketed as "free range" and…