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Fighting a market failure
Debt among veterinary college graduates is rising at a faster pace than salaries, and the current 2:1 ratio of educational debt to
JAVMA news
AVMA releases report on veterinary markets
The AVMA has released the 2017 AVMA Report on Veterinary Markets, the first of four economic reports in the 2017 AVMA Economic Report Series.
Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
JAVMA news
Report: Veterinary markets provide optimism, opportunities
A report from AVMA economists expresses “cautious optimism” about the market for veterinarians, reiterating findings reported during an October 2015…
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
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New economic report examines the market for veterinary education
The AVMA & AAVMC (Association of American Veterinary Medical Colleges) today released the 2016 Report on the Market for Veterinary Education,…
JAVMA news
AABP: Determine drug use by disease, not marketing
Cattle should receive antibiotics when needed to treat disease even if the animals are in antibiotic-free production, according to the American…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
AVMA: Prioritize animal welfare, not marketing, in treatment decisions
AVMA leaders advocate against withholding any necessary medications from livestock, including on organic and antimicrobial-free farms.
JAVMA news
FIP drugs continue to show promise, while being sold on black market
Two antiviral drugs have shown promise for the treatment of cats with feline infectious peritonitis. Some desperate cat owners have turned to the…
JAVMA news
Federal, industry initiatives directed at violative residues in market beef, dairy cows
Although reports of violative residues in meat and poultry are uncommon, such residues are found in certain classes of animals such as
JAVMA news
Summit paints mixed economic picture for practitioners
There’s good news: Revenues are growing at many veterinary practices.There's mixed news: The AVMA Veterinary Career Center now has more jobs than…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
JAVMA news
Report predicts increase in starting salaries
Starting salaries for veterinarians are expected to increase substantially between 2014 and 2024, according to a new report from the AVMA.
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
AVMA news
Claims about meat, poultry products come under greater USDA scrutiny
The U.S. Department of Agriculture is stepping up efforts to ensure the veracity of claims about food animal products marketed as "free range" and…
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Students limited in ability to control educational debt
Tuition at U.S. veterinary colleges has increased substantially over the past two decades, at some colleges by as much as 300%, according to the 2017…
JAVMA news
FDA bars import of cow reproductive hormone products
Federal regulators warned that three cattle-use reproductive hormone products sold in the U.S. are unapproved, and it is now illegal to import or…
JAVMA news
AVMA report gives specifics on student debt quandary
The 2015 AVMA Report on the Market for Veterinary Education makes no bones about the potential consequences if nothing changes with regard to the debt…
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
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5 Practical economic insights for all veterinarians
The 2019 AVMA Economic Summit covered many topics crucial to thriving in daily practice – including behavioral science, marketing, innovation, and…
JAVMA news
Online newsletter a resource on agricultural animals, fish
The Agricultural Research Service of the Department of Agriculture posts a quarterly online newsletter