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Fighting a market failure
Debt among veterinary college graduates is rising at a faster pace than salaries, and the current 2:1 ratio of educational debt to
JAVMA news
AVMA releases report on veterinary markets
The AVMA has released the 2017 AVMA Report on Veterinary Markets, the first of four economic reports in the 2017 AVMA Economic Report Series.
Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
JAVMA news
Report: Veterinary markets provide optimism, opportunities
A report from AVMA economists expresses “cautious optimism” about the market for veterinarians, reiterating findings reported during an October 2015…
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
JAVMA news
FTC pushes for more competition in pet medications market
The Federal Trade Commission released a report in May finding that veterinarians will continue to face increasing competition from nonveterinary…
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New economic report examines the market for veterinary education
The AVMA & AAVMC (Association of American Veterinary Medical Colleges) today released the 2016 Report on the Market for Veterinary Education,…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
AVMA: Prioritize animal welfare, not marketing, in treatment decisions
AVMA leaders advocate against withholding any necessary medications from livestock, including on organic and antimicrobial-free farms.
JAVMA news
FIP drugs continue to show promise, while being sold on black market
Two antiviral drugs have shown promise for the treatment of cats with feline infectious peritonitis. Some desperate cat owners have turned to the…
JAVMA news
Summit paints mixed economic picture for practitioners
There’s good news: Revenues are growing at many veterinary practices.There's mixed news: The AVMA Veterinary Career Center now has more jobs than…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
JAVMA news
Report predicts increase in starting salaries
Starting salaries for veterinarians are expected to increase substantially between 2014 and 2024, according to a new report from the AVMA.
JAVMA news
The slow rise of generic animal drugs
In human medicine, generic drugs accounted for 88 percent of prescriptions dispensed in the United States as of 2014.
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
AVMA advocates against prescription mandate bill
In April, AVMA Board of Directors chair Dr. John de Jong testified before a House subcommittee about the Fairness to Pet Owners Act (HR 3174/S 1200),
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Students limited in ability to control educational debt
Tuition at U.S. veterinary colleges has increased substantially over the past two decades, at some colleges by as much as 300%, according to the 2017…
JAVMA news
AVMA report gives specifics on student debt quandary
The 2015 AVMA Report on the Market for Veterinary Education makes no bones about the potential consequences if nothing changes with regard to the debt…
JAVMA news
Zoetis starts agency for cat, dog insurance
Drugmaker Zoetis entered the pet health insurance market this spring in about half the U.S.
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
JAVMA news
More pet owners are shopping online
So strong is the trend toward online shopping that a market research company projects e-commerce will account for half of all spending on pet food and…
blog
5 Practical economic insights for all veterinarians
The 2019 AVMA Economic Summit covered many topics crucial to thriving in daily practice – including behavioral science, marketing, innovation, and…