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Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
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For veterinary medicine, a jobseekers’ market
Veterinary professionals are in high demand – and have been for more than two years.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
JAVMA news
Market improving, but value of veterinary degree unclear
AVMA economists predict an improving market for veterinary services over the next several years.
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
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New economic report examines the market for veterinary education
The AVMA & AAVMC (Association of American Veterinary Medical Colleges) today released the 2016 Report on the Market for Veterinary Education,…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
AVMA: Prioritize animal welfare, not marketing, in treatment decisions
AVMA leaders advocate against withholding any necessary medications from livestock, including on organic and antimicrobial-free farms.
AVMA news
Report: Animal health industry experiencing highly competitive labor market
A new report from Brakke Consulting shows more than half the U.S. animal health industry saw a higher employee turnover rate in 2022.
JAVMA news
Decline in real veterinary incomes continues despite strong job market
Real mean income, that is, income adjusted for inflation, for private practice veterinarians has declined since 2010, in part as a result of changes…
JAVMA news
AVMA tool can help inform practices' business planning
AVMA members now have access to a tool that makes it easier to estimate the potential size of their local companion animal veterinary market and to…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
JAVMA news
New veterinarians: Where are they from, and where did they find work?
The 2017 AVMA Report on Veterinary Markets, being released this spring, notes that the amount of tightening observed in the veterinary job market…
JAVMA news
Policy on unapproved new animal drugs as devices passes
The Executive Board approved a policy on unapproved new animal drugs marketed as devices, as defined by the Food and Drug Administration.
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
AVMA advocates against prescription mandate bill
In April, AVMA Board of Directors chair Dr. John de Jong testified before a House subcommittee about the Fairness to Pet Owners Act (HR 3174/S 1200),
JAVMA news
AVMA funding economic research, graduate program
The AVMA will fund surveys, a graduate veterinary economics program, and creation of a system to analyze government actions and predict conditions in…
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
AVMA news
Veterinarian salaries struggle to keep up with inflation
Unlike new veterinarians, overall veterinary incomes haven’t quite caught up to prerecession levels, said Charlotte McKay, AVMA associate director for…
JAVMA news
Dicks to retire from AVMA economics division
After five years as the AVMA’s chief economist, Michael R. Dicks, PhD, is stepping down.
U.S. veterinarian numbers 2019
Market research data: View U.S. veterinary positions as of December 31, 2019.
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
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5 Practical economic insights for all veterinarians
The 2019 AVMA Economic Summit covered many topics crucial to thriving in daily practice – including behavioral science, marketing, innovation, and…
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President’s Column: Solutions that shape success
Increasing your awareness of current market conditions can do wonders for your short- and long-term business strategy. One of the best ways to do that…