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Fighting a market failure
Debt among veterinary college graduates is rising at a faster pace than salaries, and the current 2:1 ratio of educational debt to
Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
JAVMA news
FTC pushes for more competition in pet medications market
The Federal Trade Commission released a report in May finding that veterinarians will continue to face increasing competition from nonveterinary…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
FIP drugs continue to show promise, while being sold on black market
Two antiviral drugs have shown promise for the treatment of cats with feline infectious peritonitis. Some desperate cat owners have turned to the…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
JAVMA news
The slow rise of generic animal drugs
In human medicine, generic drugs accounted for 88 percent of prescriptions dispensed in the United States as of 2014.
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
AVMA advocates against prescription mandate bill
In April, AVMA Board of Directors chair Dr. John de Jong testified before a House subcommittee about the Fairness to Pet Owners Act (HR 3174/S 1200),
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Zoetis starts agency for cat, dog insurance
Drugmaker Zoetis entered the pet health insurance market this spring in about half the U.S.
AVMA news
FDA CVM lays out innovation plan for new animal, veterinary products
Leaders with the Food and Drug Administration’s Center for Veterinary Medicine recently outlined the agency’s plan to support the development of safe…
JAVMA news
Alabama accepts AAHA accreditation in lieu of inspection
Alabama is the first state to accept accreditation by the American Animal Hospital Association in place of a state
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
JAVMA news
More pet owners are shopping online
So strong is the trend toward online shopping that a market research company projects e-commerce will account for half of all spending on pet food and…
JAVMA news
NAS set to study veterinary research trends
Study will focus on public health and safety, animal health, and comparative medicine
blog
5 Practical economic insights for all veterinarians
The 2019 AVMA Economic Summit covered many topics crucial to thriving in daily practice – including behavioral science, marketing, innovation, and…
U.S. veterinarian numbers 2014
Market research data: View U.S. Veterinary positions as of December 31, 2014.
AVMA news
Keep in good financial health with sessions from AVMA economics team
Members of the AVMA Veterinary Economics Division will give three presentations on Saturday, July 30, at AVMA Convention 2022 for in-person attendees…
U.S. veterinarians 2020
Market research data: View U.S. veterinary employment statistics by species category, employment type, and medical discipline as of December 31, 2020.…
Veterinary specialists 2013
Market research data: U.S. veterinarians who hold various board certifications from AVMA-recognized veterinary specialty organizations as of Dec. 2013
JAVMA news
AAFCO calls for more research on hemp products in animal food
The Association of American Feed Control Officials has issued a position paper and call to action on hemp and its byproducts in livestock feed and pet…