Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
Cat-friendly message targets public
The AAFP rolled out the public outreach phase of the Cat Friendly Practice Program earlier this year. The cat owner campaign includes two key…
JAVMA news
It’s all about the horse ... and the client
The American Association of Equine Practitioners unveiled a new program called AAEP Touch to help members improve their relationships with horse…
JAVMA news
The Generation Factor
This year’s Banfield Pet Health Care Industry Summit, held Aug. 12-13 in Portland, Oregon, focused on the topic of generational differences
JAVMA news
Cat Friendly Practice resounds
The advertisements connect cat owners with the Cat Friendly Practice program from the American Association of Feline Practitioners.
Pet dental health toolkit
Do your clients know how important dental care is to their pet's health? Use these tools to educate and encourage them to schedule the exams,…
Responding to complaints and criticisms
How a veterinarian responds to complaints or criticism online can make or break a reputation. Here are steps you can take to limit damage to your…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
Getting started on social media
Although it can seem daunting, it’s really fairly simple to get your veterinary clinic set up on most social media networks.
JAVMA news
Creating cat-friendly practices, homes, and shelters
The American Association of Feline Practitioners is trying to make the world a friendlier and healthier place for cats.
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Getting pets to the vet
Research shows that the veterinarian-client-patient relationship (VCPR) is a critical component in getting pets into our practices for routine…
Find AVMA on social media
Want to connect with us on social media? Find us on LinkedIn, Facebook, Twitter and more. Whatever your preferred social network, we'd love to meet up…
Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
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5 Practical economic insights for all veterinarians
The 2019 AVMA Economic Summit covered many topics crucial to thriving in daily practice – including behavioral science, marketing, innovation, and…
JAVMA news
California curbs deferred-interest credit for veterinary care
Later this year in California, providers of medical and veterinary care and their employees will be prohibited from arranging or establishing open-end…
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Free for the profession: Pet demographic report
As part of AVMA’s commitment to support the veterinary community through the COVID-19 pandemic, we’ve made the AVMA Pet Ownership and Demographics…
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Improve recruiting in 5 easy steps
How you describe job openings when you’re looking to hire new people can have a powerful impact on the kind of applicants you attract. A new resource…
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Announcing featured sessions at the 2020 Economic Summit
Get a preview of the timely topics and high-caliber speakers you’ll experience at AVMA's 2020 Economic Summit, taking place online October 26-28.…
JAVMA news
Rethinking pricing strategies
A new economic study about pet owner sensitivity to veterinary fees should spur practitioners to reassess how they price their services, says practice…
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
JAVMA news
Client communication in a post-trust era requires a new perspective
Michael Maslansky’s communications consulting firm focuses exclusively on the effective use of language based on one idea: It’s not what you say, it’s…
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World Veterinary Day honors veterinary response to COVID-19
Veterinary teams the world over have risen to the challenges presented by COVID-19. World Veterinary Day will honor the veterinary response to the…
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What do consumers want post-pandemic?
Wondering how consumers will respond after COVID-19 restrictions have lifted? You’re not alone. This recent survey offers a perspective from consumers…
JAVMA news
New e-book reveals the best language to use with clients
“Language That Works: Changing the Way We Talk About Veterinary Care” compiles practical lessons from AVMA research into a resource for veterinary…