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JAVMA news
Euthanasia solution reentering market
Phone calls made May 30 by AVMA staff to a number of suppliers of dosage form euthanasia solution revealed that the product has been trickling in…
Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
policy
Marketing claims regarding agricultural animal food products
Understand when the AVMA believes a veterinarian should be involved in processes and practices that underlie marketing claims for animal-derived food…
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
JAVMA news
FTC pushes for more competition in pet medications market
The Federal Trade Commission released a report in May finding that veterinarians will continue to face increasing competition from nonveterinary…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
AASV: Sick pigs need aid, regardless of marketing plans
Pigs should receive care to prevent suffering even if that precludes sale of pork as antibiotic free, according to the American
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
JAVMA news
The slow rise of generic animal drugs
In human medicine, generic drugs accounted for 88 percent of prescriptions dispensed in the United States as of 2014.
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
AVMA advocates against prescription mandate bill
In April, AVMA Board of Directors chair Dr. John de Jong testified before a House subcommittee about the Fairness to Pet Owners Act (HR 3174/S 1200),
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Zoetis starts agency for cat, dog insurance
Drugmaker Zoetis entered the pet health insurance market this spring in about half the U.S.
JAVMA news
Veterinary antiques: A lesson in history, the profession, advertising, and collecting
At the local flea market was a Dr. Daniels' veterinary display cabinet
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
JAVMA news
More pet owners are shopping online
So strong is the trend toward online shopping that a market research company projects e-commerce will account for half of all spending on pet food and…
blog
5 Practical economic insights for all veterinarians
The 2019 AVMA Economic Summit covered many topics crucial to thriving in daily practice – including behavioral science, marketing, innovation, and…
U.S. veterinarian numbers 2015
Market research data: View U.S. Veterinary positions as of December 31, 2015.
AVMA news
Keep in good financial health with sessions from AVMA economics team
Members of the AVMA Veterinary Economics Division will give three presentations on Saturday, July 30, at AVMA Convention 2022 for in-person attendees…
AVMA membership data 2015
Market research data: View AVMA membership by species category, employment type, and medical discipline as of December 31, 2015.
Pet dental health toolkit
Do your clients know how important dental care is to their pet's health? Use these tools to educate and encourage them to schedule the exams,…
JAVMA news
AAHA Connexity takes on topics that keep veterinarians up at night
The American Animal Hospital Association took a radically new approach to its annual conference this year,
AVMA news
AVMA offers resources for Pet Dental Health Month 2023
The AVMA has developed a variety of resources for National Pet Dental Health Month in February that also are available year-round to promote dental…