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Fighting a market failure
Debt among veterinary college graduates is rising at a faster pace than salaries, and the current 2:1 ratio of educational debt to
Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
JAVMA news
FTC pushes for more competition in pet medications market
The Federal Trade Commission released a report in May finding that veterinarians will continue to face increasing competition from nonveterinary…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
AVMA: Prioritize animal welfare, not marketing, in treatment decisions
AVMA leaders advocate against withholding any necessary medications from livestock, including on organic and antimicrobial-free farms.
JAVMA news
Company takes canine cancer drug off market to study dosing
Oasmia Pharmaceutical AB has taken a canine cancer drug, Paccal Vet, or paclitaxel for injection, off the market to study lowering the
JAVMA news
United States seeks ban on China’s wildlife wet markets
The 2003 outbreak of severe acute respiratory syndrome that claimed 774 lives was merely a prologue to the current COVID-19 pandemic, which had killed…
JAVMA news
Decline in real veterinary incomes continues despite strong job market
Real mean income, that is, income adjusted for inflation, for private practice veterinarians has declined since 2010, in part as a result of changes…
JAVMA news
AVMA tool can help inform practices' business planning
AVMA members now have access to a tool that makes it easier to estimate the potential size of their local companion animal veterinary market and to…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
JAVMA news
New veterinarians: Where are they from, and where did they find work?
The 2017 AVMA Report on Veterinary Markets, being released this spring, notes that the amount of tightening observed in the veterinary job market…
JAVMA news
The slow rise of generic animal drugs
In human medicine, generic drugs accounted for 88 percent of prescriptions dispensed in the United States as of 2014.
JAVMA news
Policy on unapproved new animal drugs as devices passes
The Executive Board approved a policy on unapproved new animal drugs marketed as devices, as defined by the Food and Drug Administration.
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
AVMA advocates against prescription mandate bill
In April, AVMA Board of Directors chair Dr. John de Jong testified before a House subcommittee about the Fairness to Pet Owners Act (HR 3174/S 1200),
JAVMA news
AVMA funding economic research, graduate program
The AVMA will fund surveys, a graduate veterinary economics program, and creation of a system to analyze government actions and predict conditions in…
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Dicks to retire from AVMA economics division
After five years as the AVMA’s chief economist, Michael R. Dicks, PhD, is stepping down.
JAVMA news
Assessing pet supplements
A third of all U.S. households with dogs use supplements, as do about a fifth of households with cats, according to a report on pet supplements from…
JAVMA news
FDA finalizes guidance on therapeutic pet food
The Food and Drug Administration has finalized guidance that the agency drafted in response to the increasing number of therapeutic pet diets and…
AVMA news
FDA: Congress, not rule-making, likely route for CBD availability
With the cannabidiol products market continuing to grow and after reviewing published scientific literature and information submitted to a public…
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…