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Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
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For veterinary medicine, a jobseekers’ market
Veterinary professionals are in high demand – and have been for more than two years.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
JAVMA news
Consumers in the market for meat with a story
Aggressive anti-agriculture campaigns have created conflict within some U.S. consumers
JAVMA news
Market improving, but value of veterinary degree unclear
AVMA economists predict an improving market for veterinary services over the next several years.
policy
Marketing claims regarding agricultural animal food products
Understand when the AVMA believes a veterinarian should be involved in processes and practices that underlie marketing claims for animal-derived food…
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
blog
New economic report examines the market for veterinary education
The AVMA & AAVMC (Association of American Veterinary Medical Colleges) today released the 2016 Report on the Market for Veterinary Education,…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
AVMA backs New Markets for State Inspected Meat Act of 1999
The Executive Board approved a recommendation to support the New Markets for State Inspected Meat Act of 1999
JAVMA news
AVMA: Prioritize animal welfare, not marketing, in treatment decisions
AVMA leaders advocate against withholding any necessary medications from livestock, including on organic and antimicrobial-free farms.
AVMA news
Report: Animal health industry experiencing highly competitive labor market
A new report from Brakke Consulting shows more than half the U.S. animal health industry saw a higher employee turnover rate in 2022.
JAVMA news
Federal, industry initiatives directed at violative residues in market beef, dairy cows
Although reports of violative residues in meat and poultry are uncommon, such residues are found in certain classes of animals such as
AVMA news
FDA concludes first premarket consultation for meat cultured from animal cells
In a historic move, the Food and Drug Administration’s premarket consultation for meat cultured from animal cells brings Upside Foods’ chicken closer…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
Petcurean Go! Natural pet food recalled
On April 8, 2004, the Food and Drug Administration's Center for Veterinary Medicine reclassified this as a market withdrawal.
AVMA news
Claims about meat, poultry products come under greater USDA scrutiny
The U.S. Department of Agriculture is stepping up efforts to ensure the veracity of claims about food animal products marketed as "free range" and…
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
AVMA news
Veterinarian salaries struggle to keep up with inflation
Unlike new veterinarians, overall veterinary incomes haven’t quite caught up to prerecession levels, said Charlotte McKay, AVMA associate director for…
U.S. veterinarian numbers 2019
Market research data: View U.S. veterinary positions as of December 31, 2019.
JAVMA news
Assessing pet supplements
A third of all U.S. households with dogs use supplements, as do about a fifth of households with cats, according to a report on pet supplements from…
JAVMA news
Food industry groups release animal welfare program report
The Food Marketing Institute released a progress report that outlines the organizations' ongoing food animal welfare initiative
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…