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Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
policy
Marketing claims regarding agricultural animal food products
Understand when the AVMA believes a veterinarian should be involved in processes and practices that underlie marketing claims for animal-derived food…
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
FIP drugs continue to show promise, while being sold on black market
Two antiviral drugs have shown promise for the treatment of cats with feline infectious peritonitis. Some desperate cat owners have turned to the…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Veterinary antiques: A lesson in history, the profession, advertising, and collecting
At the local flea market was a Dr. Daniels' veterinary display cabinet
AVMA news
FDA CVM lays out innovation plan for new animal, veterinary products
Leaders with the Food and Drug Administration’s Center for Veterinary Medicine recently outlined the agency’s plan to support the development of safe…
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
JAVMA news
NAS set to study veterinary research trends
Study will focus on public health and safety, animal health, and comparative medicine
blog
5 Practical economic insights for all veterinarians
The 2019 AVMA Economic Summit covered many topics crucial to thriving in daily practice – including behavioral science, marketing, innovation, and…
AVMA news
Canine osteoarthritis drug, Lyme disease bacteria vaccine receive approvals
Two recent drug approvals mean a novel treatment for the control of canine osteoarthritis (OA) pain and an oral vaccine against the wildlife spread of…
U.S. veterinarian numbers 2015
Market research data: View U.S. Veterinary positions as of December 31, 2015.
U.S. veterinarian numbers 2014
Market research data: View U.S. Veterinary positions as of December 31, 2014.
AVMA news
Keep in good financial health with sessions from AVMA economics team
Members of the AVMA Veterinary Economics Division will give three presentations on Saturday, July 30, at AVMA Convention 2022 for in-person attendees…
AVMA membership data 2015
Market research data: View AVMA membership by species category, employment type, and medical discipline as of December 31, 2015.
U.S. veterinarians 2020
Market research data: View U.S. veterinary employment statistics by species category, employment type, and medical discipline as of December 31, 2020.…
Veterinary specialists 2013
Market research data: U.S. veterinarians who hold various board certifications from AVMA-recognized veterinary specialty organizations as of Dec. 2013
Veterinary economics
The AVMA has for years been a trusted source of comprehensive economic data and analysis for the veterinary marketplace. Our economic research informs…
Pet dental health toolkit
Do your clients know how important dental care is to their pet's health? Use these tools to educate and encourage them to schedule the exams,…
JAVMA news
AAHA Connexity takes on topics that keep veterinarians up at night
The American Animal Hospital Association took a radically new approach to its annual conference this year,