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Fighting a market failure
Debt among veterinary college graduates is rising at a faster pace than salaries, and the current 2:1 ratio of educational debt to
JAVMA news
Report: Market for veterinarians has been robust
The national market for veterinarians remained robust in 2015 for a second straight year, according to the 2016 AVMA Report on the Market for…
Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
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For veterinary medicine, a jobseekers’ market
Veterinary professionals are in high demand – and have been for more than two years.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
JAVMA news
FTC pushes for more competition in pet medications market
The Federal Trade Commission released a report in May finding that veterinarians will continue to face increasing competition from nonveterinary…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
AVMA news
Report: Animal health industry experiencing highly competitive labor market
A new report from Brakke Consulting shows more than half the U.S. animal health industry saw a higher employee turnover rate in 2022.
JAVMA news
Decline in real veterinary incomes continues despite strong job market
Real mean income, that is, income adjusted for inflation, for private practice veterinarians has declined since 2010, in part as a result of changes…
JAVMA news
Summit paints mixed economic picture for practitioners
There’s good news: Revenues are growing at many veterinary practices.There's mixed news: The AVMA Veterinary Career Center now has more jobs than…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
JAVMA news
The slow rise of generic animal drugs
In human medicine, generic drugs accounted for 88 percent of prescriptions dispensed in the United States as of 2014.
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
AVMA advocates against prescription mandate bill
In April, AVMA Board of Directors chair Dr. John de Jong testified before a House subcommittee about the Fairness to Pet Owners Act (HR 3174/S 1200),
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Who's buying? Who's selling?
Veterinary business advisers say the market for veterinary practices has undergone some profound changes in the past few decades.
AVMA news
Veterinarian salaries struggle to keep up with inflation
Unlike new veterinarians, overall veterinary incomes haven’t quite caught up to prerecession levels, said Charlotte McKay, AVMA associate director for…
JAVMA news
Zoetis starts agency for cat, dog insurance
Drugmaker Zoetis entered the pet health insurance market this spring in about half the U.S.
JAVMA news
Practitioners need a break: When more veterinarians want to work less
In 2016, most veterinarians were content with the number of hours they worked on a weekly basis, reports the 2017 AVMA Report on the Market for…
JAVMA news
Alabama accepts AAHA accreditation in lieu of inspection
Alabama is the first state to accept accreditation by the American Animal Hospital Association in place of a state
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
Creating a job listing that stands out
Finding the right candidate for your team is a vital part of your practice’s success. These strategies will help you market an open position and…
JAVMA news
More pet owners are shopping online
So strong is the trend toward online shopping that a market research company projects e-commerce will account for half of all spending on pet food and…