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Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
JAVMA news
Dog monitor taken off the market
A wearable electronic device intended for use on dogs is no longer available, as enrollment in its veterinary monitoring program was slower
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
JAVMA news
AABP: Determine drug use by disease, not marketing
Cattle should receive antibiotics when needed to treat disease even if the animals are in antibiotic-free production, according to the American…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
United States seeks ban on China’s wildlife wet markets
The 2003 outbreak of severe acute respiratory syndrome that claimed 774 lives was merely a prologue to the current COVID-19 pandemic, which had killed…
JAVMA news
FIP drugs continue to show promise, while being sold on black market
Two antiviral drugs have shown promise for the treatment of cats with feline infectious peritonitis. Some desperate cat owners have turned to the…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
AVMA advocates against prescription mandate bill
In April, AVMA Board of Directors chair Dr. John de Jong testified before a House subcommittee about the Fairness to Pet Owners Act (HR 3174/S 1200),
JAVMA news
Antifreeze antidote withdrawn
The only commercial antidote for ethylene glycol poisoning is off the market, but poison control experts noted that veterinarians have alternatives.
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Bayer pulls Baytril
Bayer Corporation has stopped distribution of the antimicrobial enrofloxacin for poultry, which was marketed under the name Baytril
JAVMA news
Heartworm treatment remains in short supply
The only treatment on the U.S. market for heartworm infection in dogs, Merial’s Immiticide, has been in short supply for two
JAVMA news
Zoetis starts agency for cat, dog insurance
Drugmaker Zoetis entered the pet health insurance market this spring in about half the U.S.
JAVMA news
Assessing pet supplements
A third of all U.S. households with dogs use supplements, as do about a fifth of households with cats, according to a report on pet supplements from…
JAVMA news
FDA finalizes guidance on therapeutic pet food
The Food and Drug Administration has finalized guidance that the agency drafted in response to the increasing number of therapeutic pet diets and…
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
blog
5 Practical economic insights for all veterinarians
The 2019 AVMA Economic Summit covered many topics crucial to thriving in daily practice – including behavioral science, marketing, innovation, and…
JAVMA news
BSE rules finalized
The Food and Drug Administration finalized rules that prohibit adding certain cattle parts to foods for human consumption and other human-
AVMA news
Canine osteoarthritis drug, Lyme disease bacteria vaccine receive approvals
Two recent drug approvals mean a novel treatment for the control of canine osteoarthritis (OA) pain and an oral vaccine against the wildlife spread of…
blog
Help Santa’s reindeer: Join the E.L.V.E.S. this holiday season!
Even Santa’s reindeer need veterinary care! As the official veterinarian of the North Pole, the AVMA president gives each reindeer a thorough…
AVMA news
Keep in good financial health with sessions from AVMA economics team
Members of the AVMA Veterinary Economics Division will give three presentations on Saturday, July 30, at AVMA Convention 2022 for in-person attendees…