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Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
JAVMA news
AVMA elevates Communications to a division
Just as the Bush administration mustered resources to provide disaster relief following the Sept. 11 attacks
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
blog
5 Practical economic insights for all veterinarians
The 2019 AVMA Economic Summit covered many topics crucial to thriving in daily practice – including behavioral science, marketing, innovation, and…
AVMA news
Keep in good financial health with sessions from AVMA economics team
Members of the AVMA Veterinary Economics Division will give three presentations on Saturday, July 30, at AVMA Convention 2022 for in-person attendees…
JAVMA news
USDA wants better tags for cattle
The visible tags used to mark cattle in commerce are inadequate to track animal movements and respond to disease outbreaks, according to Department of…
Pet dental health toolkit
Do your clients know how important dental care is to their pet's health? Use these tools to educate and encourage them to schedule the exams,…
JAVMA news
AAHA Connexity takes on topics that keep veterinarians up at night
The American Animal Hospital Association took a radically new approach to its annual conference this year,
AVMA news
AVMA offers resources for Pet Dental Health Month 2023
The AVMA has developed a variety of resources for National Pet Dental Health Month in February that also are available year-round to promote dental…
JAVMA news
Horse industry working on comeback strategy
The American Horse Council discussed the decline in the number of foals and registered horses over the past several years at its 2014 meeting
JAVMA news
Speakers offer tips for building a presence online
AVMA Virtual Convention 2021 offered the sessions “Aim High: 7 Ways to Build Your Hospital’s Presence and Reputation” and “A Trust-Building Website.”
JAVMA news
Cat Friendly Practice resounds
The advertisements connect cat owners with the Cat Friendly Practice program from the American Association of Feline Practitioners.
Publicity tools for National Pet Dental Health Month
Publicize your good work and boost client visits by getting the word out about National Pet Dental Health Month and your activities and promotions.
blog
Recognizing veterinary practices during Small Business Week
Many veterinary practices are small businesses—and we know small businesses have a big impact in our communities. This week is National Small Business…
Celebrate National Pet Dental Health Month in your clinic
Pet Dental Health Month creates opportunities to educate pet owners about the importance of dental care and oral health.
JAVMA news
AVMA seeks 50 practices for new program in profitability
The AVMA is seeking one practice owner or senior associate and one practice manager from each of 50 clinics to participate in a new program dedicated…
blog
Business forecast: Change mixed with stability
Veterinary practitioners can expect to see permanent changes in client preferences coming out of the COVID-19 pandemic. Here’s how you can look to…
AVMA news
Zoetis receives $15.3M grant to improve livestock health in Africa
Zoetis announced in March that the company received a $15.3 million grant from the Bill & Melinda Gates Foundation to further develop and integrate…