Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
AVMA seeks 50 practices for new program in profitability
The AVMA is seeking one practice owner or senior associate and one practice manager from each of 50 clinics to participate in a new program dedicated…
Defining your social media strategy
Take time to write a formal social media strategy before creating social media profiles for your veterinary clinic. The benefits are numerous...
Should You Use Social Media?
Deciding whether to launch a social media presence for yourself or your veterinary clinic means weighing the pros & cons in your unique situation.
JAVMA news
Walking the talk
Dr. Kathleen M. Anderson is thankful for the mentorship she’s received over the years.
JAVMA news
Board approves recommendations with teeth
The AVMA Executive Board signed on to a project with The Blue Dog Trust to instruct the most common victims—young
Creating and Curating Content for Social Media
To be successful, your veterinary clinic’s social media profiles need a regular stream of high-quality, share-worthy content.
Set rules to help manage social media
Social media rules and policies can help prevent conflict and crises, and allow you to step in to mitigate any messy situations that might arise.
Social Media Metrics for Veterinarians
How well are your business’ social media efforts paying off? You can’t know for sure unless you look at numbers to analyze what is and isn't working.
JAVMA news
Simulation study compares cat population reduction methods
A simulation model used in a recent study provides insights into the value of administering a temporary, nonsurgical