JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
JAVMA news
AAHA Connexity takes on topics that keep veterinarians up at night
The American Animal Hospital Association took a radically new approach to its annual conference this year,
JAVMA news
Horse industry working on comeback strategy
The American Horse Council discussed the decline in the number of foals and registered horses over the past several years at its 2014 meeting
JAVMA news
Speakers offer tips for building a presence online
AVMA Virtual Convention 2021 offered the sessions “Aim High: 7 Ways to Build Your Hospital’s Presence and Reputation” and “A Trust-Building Website.”
JAVMA news
Cat Friendly Practice resounds
The advertisements connect cat owners with the Cat Friendly Practice program from the American Association of Feline Practitioners.
JAVMA news
AVMA seeks 50 practices for new program in profitability
The AVMA is seeking one practice owner or senior associate and one practice manager from each of 50 clinics to participate in a new program dedicated…
JAVMA news
Growing member value
The new AVMA Strategic Plan aims to increase member satisfaction by focusing on objectives such as protecting and enhancing the lifelong value of the…
JAVMA news
The Generation Factor
This year’s Banfield Pet Health Care Industry Summit, held Aug. 12-13 in Portland, Oregon, focused on the topic of generational differences
JAVMA news
The hype and hope of veterinary cannabis
A range of issues were covered at the first AVMA Cannabis Symposium, from regulatory and toxicological concerns to the drug’s potential as a…
JAVMA news
Cat-friendly message targets public
The AAFP rolled out the public outreach phase of the Cat Friendly Practice Program earlier this year. The cat owner campaign includes two key…
JAVMA news
AVMA celebrates National Pet Week 2020
The AVMA is celebrating “A Lifetime of Love” again for National Pet Week 2020, held this year from May 3-9.
JAVMA news
California curbs deferred-interest credit for veterinary care
Later this year in California, providers of medical and veterinary care and their employees will be prohibited from arranging or establishing open-end…
JAVMA news
Brakke study: Pet health product sales migrate to online sources
About 31% of pet owners are sourcing at least some of their pet health products online, according to a new study from Brakke Consulting Inc.
JAVMA news
Walking the talk
Dr. Kathleen M. Anderson is thankful for the mentorship she’s received over the years.
JAVMA news
Raising the bar in feline medicine
More than 1,500 practices are now involved in the Cat Friendly Practice program from the American Association of Feline Practitioners.
JAVMA news
Pet population still on the rise, with fewer pets per household
Preliminary results from a survey of over 2,000 pet owners indicate that pet populations and the percentage of households owning pets have increased,…
JAVMA news
Become the Disneyland of veterinary practices
That means not only meeting a client’s expectations for high-quality veterinary care but also exceeding them by providing exceptional service.
JAVMA news
It’s all about the horse ... and the client
The American Association of Equine Practitioners unveiled a new program called AAEP Touch to help members improve their relationships with horse…
JAVMA news
Program helps bring back lapsed patients
Veterinary practices can participate in a free, new program to help bring back pets that have not been in for over 14 months.
JAVMA news
Thinking creatively about emergency coverage
Equine practice, perhaps more than any other area of veterinary medicine, often comes with clients’ expectation of 24/7 coverage.
JAVMA news
Cats and the power of the human-animal bond
Bond-focused practices are more likely to attract millennial cat owners who are willing to spend money on these furry family members.
JAVMA news
Report highlights growing practices
An analysis of data from 4,106 animal hospitals across the country found that 23 percent had an increase in revenues of more than 10 percent