JAVMA news
Cat-friendly message targets public
The AAFP rolled out the public outreach phase of the Cat Friendly Practice Program earlier this year. The cat owner campaign includes two key…
JAVMA news
Navigating a sea of technology
With so many websites, apps, and software options available for veterinarians these days, it can be hard to know which
JAVMA news
Report highlights growing practices
An analysis of data from 4,106 animal hospitals across the country found that 23 percent had an increase in revenues of more than 10 percent
JAVMA news
The Generation Factor
This year’s Banfield Pet Health Care Industry Summit, held Aug. 12-13 in Portland, Oregon, focused on the topic of generational differences
JAVMA news
Fighting the cyberbully
Cyberbullying, also known as cyberharassment, is the use of online resources to harass through personal attacks.
JAVMA news
Growing member value
The new AVMA Strategic Plan aims to increase member satisfaction by focusing on objectives such as protecting and enhancing the lifelong value of the…
JAVMA news
AVMA had an active 2014, more in store for 2015
The 2015 AVMA Veterinary Leadership Conference, held Jan. 8-11 in Chicago, showcased work the AVMA has been doing
Responding to complaints and criticisms
How a veterinarian responds to complaints or criticism online can make or break a reputation. Here are steps you can take to limit damage to your…
Cyberbullying help for AVMA members
Cyberbullying has become a real concern for veterinarians and other veterinary professionals. What can you do if you come under attack?
Monitoring your online reputation
Even veterinarians who aren’t ready to maintain a social media presence should use social media and other online tools to monitor what is being said…
Best practices to manage your online reputation
Best practices for veterinarians to minimize the likelihood of online criticism and cyberbullying, and limit reputational damage if attacks occur.
JAVMA news
New resources help practices manage online reputation
The AVMA has developed new member resources to help veterinary practices manage their online reputation.
JAVMA news
Program helps bring back lapsed patients
Veterinary practices can participate in a free, new program to help bring back pets that have not been in for over 14 months.
JAVMA news
Raising the bar in feline medicine
More than 1,500 practices are now involved in the Cat Friendly Practice program from the American Association of Feline Practitioners.
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
Walking the talk
Dr. Kathleen M. Anderson is thankful for the mentorship she’s received over the years.
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Partners for Healthy Pets shifts from ads to conversations
After conducting a multimedia consumer advertising campaign, Partners for Healthy Pets is focusing on providing resources that help veterinary…
Should You Use Social Media?
Deciding whether to launch a social media presence for yourself or your veterinary clinic means weighing the pros & cons in your unique situation.
Defining your social media strategy
Take time to write a formal social media strategy before creating social media profiles for your veterinary clinic. The benefits are numerous...
Getting started on social media
Although it can seem daunting, it’s really fairly simple to get your veterinary clinic set up on most social media networks.
Set rules to help manage social media
Social media rules and policies can help prevent conflict and crises, and allow you to step in to mitigate any messy situations that might arise.
Creating and Curating Content for Social Media
To be successful, your veterinary clinic’s social media profiles need a regular stream of high-quality, share-worthy content.
Social Media Metrics for Veterinarians
How well are your business’ social media efforts paying off? You can’t know for sure unless you look at numbers to analyze what is and isn't working.
Who will manage your social media accounts?
Your social media pages present a very public image for your business. Before you delegate responsibility fopr managing them, consider these factors.