Industry initiatives

Petco raises $2.5 million for animal shelters
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The 2007 Tree of Hope fundraiser by Petco and the Petco Foundation generated more than $2.5 million for animal shelters.

The 36-day campaign collected donations from the company's customers, vendors, and associates.

Each Petco store raised funds on behalf of local animal welfare groups. Customers also could make donations on the company's Web site. Petco's partner in pet health insurance, PetCare Pet Insurance Programs through Pethealth Inc., contributed $5 for each policy that became active during the fundraiser.

Petco encourages customers to consider adoption before the purchase of any companion animal. Petco stores offer adoption events, Adoption Gift Booklets with up to $150 in savings, and Think Adoption First resource centers.