How cultural sensitivity can improve client relations—and patient care

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Journey for Teams: Medical professionals

Understanding and being sensitive to the different cultural beliefs and practices of clients helps us build trusting relationships that can improve patient care and make our day-to-day work more impactful.

The latest learning module released by Journey for Teams delves into cultural responsiveness and delivers practical suggestions to incorporate it into workplaces. For example:

  • Provide client materials in multiple languages, especially if you know that your practice serves clients whose first language might not be English.
  • Update client intake forms to get more information about clients’ cultural preferences—asking questions such as “Do you have any holistic medicine preferences that you would like us to consider when developing treatment plans?”
  • Use after-care surveys to find out about clients’ experiences, and use the feedback to identify opportunities to improve. 
  • Be self-aware and ready to recognize and rectify mistakes when they happen. Accept that everyone has biases and stereotypes. Look for ways to identify and acknowledge them in your daily interactions.

Intrigued? Explore cultural responsiveness now on the Journey for Teams website.

Your feedback can improve the journey for all

Journey for Teams releases a new learning module every month, exploring topics that deepen understanding of and support for diversity, equity, and inclusion (DEI). Each module includes a “Feedback” button that makes it easy for you to rate and comment on its impact.  

Journey for Teams, developed by the AVMA in collaboration with the Veterinary Medical Association Executives, is generously supported by many industry partners.

Collaborating partners: National Association of Veterinary Technicians in America; Veterinary Hospital Managers Association

Educational partners—Trailblazers: Boehringer Ingelheim; Mars Veterinary Health; Nationwide; NAVC; National Veterinary Associates; Petco/Petco Love; Viticus Group; Zoetis

Educational partners—Adventurers:  CareCredit; Hill's Pet Nutrition; Merck Animal Health; Suveto


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