September 15, 2009
National Pet Wellness Month this October focuses on educating pet owners about wellness examinations, disease prevention, and pet health insurance.
The "Pet Wellness Starts With a Plan" campaign will continue through the year as part of the National Pet Wellness initiative.
Thousands of veterinary clinics now participate in the initiative. The AVMA and Fort Dodge Animal Health launched National Pet Wellness Month in 2004. This year, Veterinary Pet Insurance joins as a campaign sponsor.
The National Pet Wellness initiative has emphasized disease prevention and twice-a-year wellness examinations since its inception. Educating clients about pet health insurance also fits into the initiative's mission. Studies have shown that, on average, clients with pet health insurance schedule more veterinary visits. Insurance is available for routine wellness care as well as injuries and illnesses.
The "Pet Wellness Starts With a Plan" campaign will reach out to pet owners through educational materials at veterinary clinics and through national public relations encouraging pet owners to contact their local veterinarian.
Veterinary clinics that have registered with the National Pet Wellness initiative will receive a free education kit containing the following Pet Wellness Plan items:
Clinics that have not yet registered with the National Pet Wellness initiative can sign up at www.npwm.com.