Veterinary marketing and client services

Streamline client communication and marketing for your veterinary practice with AVMA tools that save time, money, and effort. These resources are an easy and convenient way to share information with clients and extend client relationships both inside and outside the clinic.

Client education materials

Whether you need a handout on parvovirus to use in the clinic or cancer information to link to from your website, AVMA has you covered. Browse a large selection of client education materials, including many in Spanish.

Online reputation management and cyberbullying

Protect and monitor your reputation online, and know how to respond if you come under attack in cyberspace. AVMA members even have access to free help from crisis management experts if you're facing an immediate cyberbullying threat.

Communicating with clients: Using the right language to improve care

The language we use when talking with clients can influence their perception of veterinary expertise and decisions about their pets’ care. Discover words and phrases that work best to build client trust, increase compliance, and enhance patient care.

Pet health insurance: Tools for talking with clients

Pet health insurance can help pets get the health care they need. That means talking with clients about insuring their pets is a way for each of us to help improve patient outcomes. AVMA's suite of communication tools makes these conversations easy.

Social media for veterinary clinics

Whether your practice is new to social media or a long-time user, these tools will help you make the most of social marketing. Find templates, best practices, and more.


Veterinary marketing toolkits

Use our member-only toolkits to market your services and position yourself as a thought leader in your community. Since clients don’t always realize the breadth of topics on which veterinarians are experts, we provide ready-to-use materials that help your educate them. Find downloadable client handouts, sample social media posts, customizable press releases, and more.

Encouraging preventive care

Partners for Healthy Pets provides a wide range of free marketing tools to help you get more pets in for regular preventive care:

Internet and social media marketing

Inactive client program


AVMA is a lead partner in the Partners for Healthy Pets initiative.

Learn why