Pet dental care talking points
Use these talking points as guidance for interviews with the media to emphasize the need for preventive dental care.
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Prevent and manage conflict with new reputation resources
Healthy relationships and communication with clients are crucial to patient care and to the wellbeing of veterinary team members. Working…
JAVMA news
AAHA Connexity takes on topics that keep veterinarians up at night
The American Animal Hospital Association took a radically new approach to its annual conference this year,
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Getting pets to the vet
Research shows that the veterinarian-client-patient relationship (VCPR) is a critical component in getting pets into our practices for routine…
JAVMA news
Partners for Healthy Pets shifts from ads to conversations
After conducting a multimedia consumer advertising campaign, Partners for Healthy Pets is focusing on providing resources that help veterinary…
JAVMA news
Cat-friendly message targets public
The AAFP rolled out the public outreach phase of the Cat Friendly Practice Program earlier this year. The cat owner campaign includes two key…
JAVMA news
New e-book reveals the best language to use with clients
“Language That Works: Changing the Way We Talk About Veterinary Care” compiles practical lessons from AVMA research into a resource for veterinary…
Celebrate National Pet Dental Health Month in your clinic
Pet Dental Health Month creates opportunities to educate pet owners about the importance of dental care and oral health.
JAVMA news
Program helps bring back lapsed patients
Veterinary practices can participate in a free, new program to help bring back pets that have not been in for over 14 months.
Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
National Pet Week veterinary toolkit
National Pet Week® helps veterinarians promote responsible pet ownership and honor the pets in our lives. Use these practical tools for veterinary…
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Chart of the Month: The key to client loyalty
The most loyal clients are those who find the veterinary team friendly, and those who are happy with the overall value and quality of veterinary…
JAVMA news
Report highlights growing practices
An analysis of data from 4,106 animal hospitals across the country found that 23 percent had an increase in revenues of more than 10 percent
Santa's ELVES: Social media for veterinarians
You and your veterinary clinic can share holiday fun while educating clients about the important work veterinarians do to protect all animal species.
JAVMA news
Cat Friendly Practice resounds
The advertisements connect cat owners with the Cat Friendly Practice program from the American Association of Feline Practitioners.
Best practices to manage your online reputation
Best practices for veterinarians to minimize the likelihood of online criticism and cyberbullying, and limit reputational damage if attacks occur.
JAVMA news
Client communication in a post-trust era requires a new perspective
Michael Maslansky’s communications consulting firm focuses exclusively on the effective use of language based on one idea: It’s not what you say, it’s…
Publicity tools for National Pet Dental Health Month
Publicize your good work and boost client visits by getting the word out about National Pet Dental Health Month and your activities and promotions.
AVMA news
Client feedback can be a boon instead of a bane—yes, even complaints
An up-and-coming practice manager, a longtime practice consultant, and an AVMA economics expert discuss how practices can use surveys, social media,…
JAVMA news
The Generation Factor
This year’s Banfield Pet Health Care Industry Summit, held Aug. 12-13 in Portland, Oregon, focused on the topic of generational differences
Responding to complaints and criticisms
How a veterinarian responds to complaints or criticism online can make or break a reputation. Here are steps you can take to limit damage to your…
JAVMA news
How to thrive in practice
The AVMA held a roundtable of thought leaders in March to discuss "Thriving in Clinical Practice."
JAVMA news
Creating cat-friendly practices, homes, and shelters
The American Association of Feline Practitioners is trying to make the world a friendlier and healthier place for cats.
JAVMA news
AVMA had an active 2014, more in store for 2015
The 2015 AVMA Veterinary Leadership Conference, held Jan. 8-11 in Chicago, showcased work the AVMA has been doing
JAVMA news
Agile responses to member needs a priority for AVMA Board chair
Dr. Lori Teller, elected to a one-year term as chair of the AVMA Board of Directors last July, talks about navigating as a leader during a tumultuous…