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Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
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Report: Market for veterinarians has been robust
The national market for veterinarians remained robust in 2015 for a second straight year, according to the 2016 AVMA Report on the Market for…
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For veterinary medicine, a jobseekers’ market
Veterinary professionals are in high demand – and have been for more than two years.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
JAVMA news
AABP: Determine drug use by disease, not marketing
Cattle should receive antibiotics when needed to treat disease even if the animals are in antibiotic-free production, according to the American…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
AVMA: Prioritize animal welfare, not marketing, in treatment decisions
AVMA leaders advocate against withholding any necessary medications from livestock, including on organic and antimicrobial-free farms.
AVMA news
Report: Animal health industry experiencing highly competitive labor market
A new report from Brakke Consulting shows more than half the U.S. animal health industry saw a higher employee turnover rate in 2022.
JAVMA news
Decline in real veterinary incomes continues despite strong job market
Real mean income, that is, income adjusted for inflation, for private practice veterinarians has declined since 2010, in part as a result of changes…
JAVMA news
Federal, industry initiatives directed at violative residues in market beef, dairy cows
Although reports of violative residues in meat and poultry are uncommon, such residues are found in certain classes of animals such as
JAVMA news
Summit paints mixed economic picture for practitioners
There’s good news: Revenues are growing at many veterinary practices.There's mixed news: The AVMA Veterinary Career Center now has more jobs than…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
JAVMA news
Report predicts increase in starting salaries
Starting salaries for veterinarians are expected to increase substantially between 2014 and 2024, according to a new report from the AVMA.
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
AVMA news
Claims about meat, poultry products come under greater USDA scrutiny
The U.S. Department of Agriculture is stepping up efforts to ensure the veracity of claims about food animal products marketed as "free range" and…
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Who's buying? Who's selling?
Veterinary business advisers say the market for veterinary practices has undergone some profound changes in the past few decades.
JAVMA news
FDA bars import of cow reproductive hormone products
Federal regulators warned that three cattle-use reproductive hormone products sold in the U.S. are unapproved, and it is now illegal to import or…
AVMA news
Veterinarian salaries struggle to keep up with inflation
Unlike new veterinarians, overall veterinary incomes haven’t quite caught up to prerecession levels, said Charlotte McKay, AVMA associate director for…
JAVMA news
Practitioners need a break: When more veterinarians want to work less
In 2016, most veterinarians were content with the number of hours they worked on a weekly basis, reports the 2017 AVMA Report on the Market for…
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
Creating a job listing that stands out
Finding the right candidate for your team is a vital part of your practice’s success. These strategies will help you market an open position and…
JAVMA news
Hiring crunch
Across the country, the veterinary job market has turned around since the Great Recession. Only 1.6 percent of veterinarians reported they were…