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Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
JAVMA news
FTC pushes for more competition in pet medications market
The Federal Trade Commission released a report in May finding that veterinarians will continue to face increasing competition from nonveterinary…
JAVMA news
AABP: Determine drug use by disease, not marketing
Cattle should receive antibiotics when needed to treat disease even if the animals are in antibiotic-free production, according to the American…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
AVMA: Prioritize animal welfare, not marketing, in treatment decisions
AVMA leaders advocate against withholding any necessary medications from livestock, including on organic and antimicrobial-free farms.
JAVMA news
Federal, industry initiatives directed at violative residues in market beef, dairy cows
Although reports of violative residues in meat and poultry are uncommon, such residues are found in certain classes of animals such as
JAVMA news
Summit paints mixed economic picture for practitioners
There’s good news: Revenues are growing at many veterinary practices.There's mixed news: The AVMA Veterinary Career Center now has more jobs than…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
JAVMA news
Report predicts increase in starting salaries
Starting salaries for veterinarians are expected to increase substantially between 2014 and 2024, according to a new report from the AVMA.
JAVMA news
The slow rise of generic animal drugs
In human medicine, generic drugs accounted for 88 percent of prescriptions dispensed in the United States as of 2014.
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
AVMA advocates against prescription mandate bill
In April, AVMA Board of Directors chair Dr. John de Jong testified before a House subcommittee about the Fairness to Pet Owners Act (HR 3174/S 1200),
AVMA news
Claims about meat, poultry products come under greater USDA scrutiny
The U.S. Department of Agriculture is stepping up efforts to ensure the veracity of claims about food animal products marketed as "free range" and…
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
FDA bars import of cow reproductive hormone products
Federal regulators warned that three cattle-use reproductive hormone products sold in the U.S. are unapproved, and it is now illegal to import or…
JAVMA news
Zoetis starts agency for cat, dog insurance
Drugmaker Zoetis entered the pet health insurance market this spring in about half the U.S.
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
JAVMA news
More pet owners are shopping online
So strong is the trend toward online shopping that a market research company projects e-commerce will account for half of all spending on pet food and…
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5 Practical economic insights for all veterinarians
The 2019 AVMA Economic Summit covered many topics crucial to thriving in daily practice – including behavioral science, marketing, innovation, and…
JAVMA news
Online newsletter a resource on agricultural animals, fish
The Agricultural Research Service of the Department of Agriculture posts a quarterly online newsletter
JAVMA news
BSE rules finalized
The Food and Drug Administration finalized rules that prohibit adding certain cattle parts to foods for human consumption and other human-
AVMA news
Keep in good financial health with sessions from AVMA economics team
Members of the AVMA Veterinary Economics Division will give three presentations on Saturday, July 30, at AVMA Convention 2022 for in-person attendees…