resource
MEMBERS ONLYAVMA market share estimator
Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
JAVMA news
Consumers in the market for meat with a story
Aggressive anti-agriculture campaigns have created conflict within some U.S. consumers
policy
Marketing claims regarding agricultural animal food products
Understand when the AVMA believes a veterinarian should be involved in processes and practices that underlie marketing claims for animal-derived food…
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
JAVMA news
AABP: Determine drug use by disease, not marketing
Cattle should receive antibiotics when needed to treat disease even if the animals are in antibiotic-free production, according to the American…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
AVMA backs New Markets for State Inspected Meat Act of 1999
The Executive Board approved a recommendation to support the New Markets for State Inspected Meat Act of 1999
JAVMA news
AVMA: Prioritize animal welfare, not marketing, in treatment decisions
AVMA leaders advocate against withholding any necessary medications from livestock, including on organic and antimicrobial-free farms.
JAVMA news
United States seeks ban on China’s wildlife wet markets
The 2003 outbreak of severe acute respiratory syndrome that claimed 774 lives was merely a prologue to the current COVID-19 pandemic, which had killed…
JAVMA news
Federal, industry initiatives directed at violative residues in market beef, dairy cows
Although reports of violative residues in meat and poultry are uncommon, such residues are found in certain classes of animals such as
AVMA news
FDA concludes first premarket consultation for meat cultured from animal cells
In a historic move, the Food and Drug Administration’s premarket consultation for meat cultured from animal cells brings Upside Foods’ chicken closer…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
JAVMA news
Petcurean Go! Natural pet food recalled
On April 8, 2004, the Food and Drug Administration's Center for Veterinary Medicine reclassified this as a market withdrawal.
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
AVMA news
Claims about meat, poultry products come under greater USDA scrutiny
The U.S. Department of Agriculture is stepping up efforts to ensure the veracity of claims about food animal products marketed as "free range" and…
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Bayer pulls Baytril
Bayer Corporation has stopped distribution of the antimicrobial enrofloxacin for poultry, which was marketed under the name Baytril
JAVMA news
Heartworm treatment remains in short supply
The only treatment on the U.S. market for heartworm infection in dogs, Merial’s Immiticide, has been in short supply for two
JAVMA news
Assessing pet supplements
A third of all U.S. households with dogs use supplements, as do about a fifth of households with cats, according to a report on pet supplements from…
JAVMA news
FDA finalizes guidance on therapeutic pet food
The Food and Drug Administration has finalized guidance that the agency drafted in response to the increasing number of therapeutic pet diets and…
JAVMA news
Food industry groups release animal welfare program report
The Food Marketing Institute released a progress report that outlines the organizations' ongoing food animal welfare initiative
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
JAVMA news
Food Industry Animal Welfare Program assembled
Posted on April 15, 2002 The Food Marketing Institute and the National Council of Chain Restaurants have joined forces for the purpose of…