AVMA market share estimator
Veterinary marketing and client services
Save time with AVMA tools that help you communicate with clients in person and online.
Marketing Your Social Media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
Promotional Marketing for National Pet Week®
Even with limited marketing resources, there are simple steps veterinarians can take to get the word out and generate publicity for National Pet…
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
Recognizing veterinary practices during Small Business Week
Many veterinary practices are small businesses—and we know small businesses have a big impact in our communities. This week is National Small Business…
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
Social media 101 for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
Business forecast: Change mixed with stability
Veterinary practitioners can expect to see permanent changes in client preferences coming out of the COVID-19 pandemic. Here’s how you can look to…
Reports and statistics
From economic insights and market research data to topical task force reports, AVMA provides a variety of reports and data for the veterinary…
5 Practical economic insights for all veterinarians
The 2019 AVMA Economic Summit covered many topics crucial to thriving in daily practice – including behavioral science, marketing, innovation, and…
Social media response flowchart
Become the Disneyland of veterinary practices
That means not only meeting a client’s expectations for high-quality veterinary care but also exceeding them by providing exceptional service.
Announcing featured sessions at the 2020 Economic Summit
Get a preview of the timely topics and high-caliber speakers you’ll experience at AVMA's 2020 Economic Summit, taking place online October 26-28.…
Improve recruiting in 5 easy steps
How you describe job openings when you’re looking to hire new people can have a powerful impact on the kind of applicants you attract. A new resource…
AVMA tools help you celebrate Pet Dental Health Month
February is National Pet Dental Health Month, and AVMA's free toolkit will help get your practice ready.
AVMA celebrates National Pet Week 2020
The AVMA is celebrating “A Lifetime of Love” again for National Pet Week 2020, held this year from May 3-9.
Free for the profession: Pet demographic report
As part of AVMA’s commitment to support the veterinary community through the COVID-19 pandemic, we’ve made the AVMA Pet Ownership and Demographics…
Find AVMA on social media
Want to connect with us on social media? Find us on LinkedIn, Facebook, Twitter and more. Whatever your preferred social network, we'd love to meet up…
California curbs deferred-interest credit for veterinary care
Later this year in California, providers of medical and veterinary care and their employees will be prohibited from arranging or establishing open-end…
Brakke study: Pet health product sales migrate to online sources
About 31% of pet owners are sourcing at least some of their pet health products online, according to a new study from Brakke Consulting Inc.
New economic webinars help you and your practice thrive
Watch five of the most popular sessions from the 2019 AVMA Economics Summit. Gain practical, actionable advice that will help you operate your…
AAHA Connexity takes on topics that keep veterinarians up at night
The American Animal Hospital Association took a radically new approach to its annual conference this year,