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Fighting a market failure
Debt among veterinary college graduates is rising at a faster pace than salaries, and the current 2:1 ratio of educational debt to
JAVMA news
AVMA releases report on veterinary markets
The AVMA has released the 2017 AVMA Report on Veterinary Markets, the first of four economic reports in the 2017 AVMA Economic Report Series.
Marketing tools and client services
Save time with AVMA tools that help you communicate with clients in person and online.
Marketing your social media
Use as many of your existing client communication channels as possible to spread the word about your veterinary clinic's social media pages. Here's…
JAVMA news
Report: Veterinary markets provide optimism, opportunities
A report from AVMA economists expresses “cautious optimism” about the market for veterinarians, reiterating findings reported during an October 2015…
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
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New economic report examines the market for veterinary education
The AVMA & AAVMC (Association of American Veterinary Medical Colleges) today released the 2016 Report on the Market for Veterinary Education,…
JAVMA news
FTC pushes for more competition in pet medications market
The Federal Trade Commission released a report in May finding that veterinarians will continue to face increasing competition from nonveterinary…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
Company takes canine cancer drug off market to study dosing
Oasmia Pharmaceutical AB has taken a canine cancer drug, Paccal Vet, or paclitaxel for injection, off the market to study lowering the
JAVMA news
United States seeks ban on China’s wildlife wet markets
The 2003 outbreak of severe acute respiratory syndrome that claimed 774 lives was merely a prologue to the current COVID-19 pandemic, which had killed…
JAVMA news
Summit paints mixed economic picture for practitioners
There’s good news: Revenues are growing at many veterinary practices.There's mixed news: The AVMA Veterinary Career Center now has more jobs than…
Social media for veterinary clinics
Social media is an integral part of marketing. Whether you’re brand new to it or a long-time user, these tools will help you make the most of your…
JAVMA news
Report predicts increase in starting salaries
Starting salaries for veterinarians are expected to increase substantially between 2014 and 2024, according to a new report from the AVMA.
JAVMA news
The slow rise of generic animal drugs
In human medicine, generic drugs accounted for 88 percent of prescriptions dispensed in the United States as of 2014.
Reports and statistics
Providing economic insights and market data, AVMA reports and data inform discussions on the most pressing issues facing veterinary medicine.
JAVMA news
AVMA advocates against prescription mandate bill
In April, AVMA Board of Directors chair Dr. John de Jong testified before a House subcommittee about the Fairness to Pet Owners Act (HR 3174/S 1200),
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Students limited in ability to control educational debt
Tuition at U.S. veterinary colleges has increased substantially over the past two decades, at some colleges by as much as 300%, according to the 2017…
JAVMA news
AVMA report gives specifics on student debt quandary
The 2015 AVMA Report on the Market for Veterinary Education makes no bones about the potential consequences if nothing changes with regard to the debt…
JAVMA news
Assessing pet supplements
A third of all U.S. households with dogs use supplements, as do about a fifth of households with cats, according to a report on pet supplements from…
JAVMA news
FDA finalizes guidance on therapeutic pet food
The Food and Drug Administration has finalized guidance that the agency drafted in response to the increasing number of therapeutic pet diets and…
AVMA news
FDA: Congress, not rule-making, likely route for CBD availability
With the cannabidiol products market continuing to grow and after reviewing published scientific literature and information submitted to a public…
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…