JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
blog
AVMA tools help you celebrate Pet Dental Health Month
February is National Pet Dental Health Month, and AVMA's free toolkit will help get your practice ready.
JAVMA news
Cat-friendly message targets public
The AAFP rolled out the public outreach phase of the Cat Friendly Practice Program earlier this year. The cat owner campaign includes two key…
JAVMA news
AVMA celebrates National Pet Week 2020
The AVMA is celebrating “A Lifetime of Love” again for National Pet Week 2020, held this year from May 3-9.
JAVMA news
Brakke study: Pet health product sales migrate to online sources
About 31% of pet owners are sourcing at least some of their pet health products online, according to a new study from Brakke Consulting Inc.
blog
Free for the profession: Pet demographic report
As part of AVMA’s commitment to support the veterinary community through the COVID-19 pandemic, we’ve made the AVMA Pet Ownership and Demographics…
blog
Improve recruiting in 5 easy steps
How you describe job openings when you’re looking to hire new people can have a powerful impact on the kind of applicants you attract. A new resource…
JAVMA news
Become the Disneyland of veterinary practices
That means not only meeting a client’s expectations for high-quality veterinary care but also exceeding them by providing exceptional service.
blog
Announcing featured sessions at the 2020 Economic Summit
Get a preview of the timely topics and high-caliber speakers you’ll experience at AVMA's 2020 Economic Summit, taking place online October 26-28.…
JAVMA news
Navigating a sea of technology
With so many websites, apps, and software options available for veterinarians these days, it can be hard to know which
National Pet Week veterinary toolkit
National Pet Week® helps veterinarians promote responsible pet ownership and honor the pets in our lives. Use these practical tools for veterinary…