blog
Recognizing veterinary practices during Small Business Week
Many veterinary practices are small businesses—and we know small businesses have a big impact in our communities. This week is National Small Business…
blog
Business forecast: Change mixed with stability
Veterinary practitioners can expect to see permanent changes in client preferences coming out of the COVID-19 pandemic. Here’s how you can look to…
JAVMA news
Growing member value
The new AVMA Strategic Plan aims to increase member satisfaction by focusing on objectives such as protecting and enhancing the lifelong value of the…
Who will manage your social media accounts?
Your social media pages present a very public image for your business. Before you delegate responsibility fopr managing them, consider these factors.
Facebook Administrative Roles
It’s always a good idea to have more than one person with administrator access to your business’ social media profiles.
Social Media Metrics for Veterinarians
How well are your business’ social media efforts paying off? You can’t know for sure unless you look at numbers to analyze what is and isn't working.
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MEMBERS ONLYAVMA market share estimator
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5 Practical economic insights for all veterinarians
The 2019 AVMA Economic Summit covered many topics crucial to thriving in daily practice – including behavioral science, marketing, innovation, and…
blog
What do consumers want post-pandemic?
Wondering how consumers will respond after COVID-19 restrictions have lifted? You’re not alone. This recent survey offers a perspective from consumers…
AVMA news
Teach me how to TikTok
TikTok, the popular video-sharing platform, is known as an app for filming viral dances. However, it can also be an impactful tool for veterinary…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
blog
Are you prepared if your reputation comes under attack?
When it comes to your clinic’s online presence, having a plan for how to handle a crisis is one of the best ways to safeguard your reputation. New…
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
AVMA news
From note taking to scheduling, technology can help veterinary practices in many ways
Technological developments can help many areas of practice management. It’s just a matter of taking the time and effort to make it happen, according…
JAVMA news
New resources help practices manage online reputation
The AVMA has developed new member resources to help veterinary practices manage their online reputation.
Getting started on social media
Although it can seem daunting, it’s really fairly simple to get your veterinary clinic set up on most social media networks.
Best practices to manage your online reputation
Best practices for veterinarians to minimize the likelihood of online criticism and cyberbullying, and limit reputational damage if attacks occur.
Defining your social media strategy
Take time to write a formal social media strategy before creating social media profiles for your veterinary clinic. The benefits are numerous...
Should You Use Social Media?
Deciding whether to launch a social media presence for yourself or your veterinary clinic means weighing the pros & cons in your unique situation.
Defining your employer brand
Whether you run a small clinic or a large organization, a strong employer brand is key to attracting and retaining top talent. Here’s how to set…
National Pet Week veterinary toolkit
National Pet Week® helps veterinarians promote responsible pet ownership and honor the pets in our lives. Use these practical tools for veterinary…
JAVMA news
Good news, bad news for equine practice owners
The market for equine veterinary services has changed fundamentally since the Great Recession.
JAVMA news
Dog ownership and veterinary visits by income bracket
Over 30% of dog-owning households with annual income of less than $20,000 reported not seeing a veterinarian at least once a year.
JAVMA news
Cat Friendly Practice resounds
The advertisements connect cat owners with the Cat Friendly Practice program from the American Association of Feline Practitioners.
JAVMA news
How to thrive in practice
The AVMA held a roundtable of thought leaders in March to discuss "Thriving in Clinical Practice."