Crisis management resources for AVMA members

AVMA members have 24/7 access to a network of highly experienced crisis management experts who are on call nationwide and in many markets overseas through Bernstein Crisis Management, Inc. A free 30-minute consultation is available for any AVMA member facing an urgent reputation management issue, and AVMA members also have access to Bernstein's full spectrum of crisis management services at significantly discounted rates. These include services related to crisis prevention, response, planning, training and simulations.

AVMA's cyberbullying hotline addresses the reality that 20% of AVMA members report encountering issues with cyberbullying – false reviews on sites like Yelp and Google; spam to divert social media visitors to negative news items or hate pages; hacking; and more. The hotline provides immediate support, 24/7, to halt the tide of negativity and help start veterinarians on the road to reputation recovery. Bernstein Crisis Management's consultants provide an immediate assessment and up to 30 minutes of substantive guidance on how to manage the specific threat you face – at no cost to you. If desired, callers can retain BCM's services beyond the initial consult for AVMA member-preferred rates. Access this service through the AVMA's cyberbullying resources.

Your review genius connects you with a Bernstein consultant who will analyze your reviews on a daily basis and zero in on the negative and potentially harmful ones. If you're given a negative review, Bernstein experts will guide your reaction, whether that means going through the removal process, penning a response, or something else. Since it's also important to gather as many positive reviews as you can, Your Review Genius also helps you identify happy clients and guide them to leave positive reviews. Learn more about Your Review Genius, which is offered at a significant discount for AVMA members.

DVM reputation guard is a subscription-based service that tracks and notifies participants of reputation threats before they are completely overwhelming, and then helps them respond. Bernstein Crisis Management uses powerful analytics tools to monitor each subscriber's online reputation, then combines manual and automated reviews to identify potential threats. If any threats are identified, Bernstein notifies you immediately, with action steps to mitigate the threat. AVMA members receive discounted subscription rates, and the service can be cancelled anytime. Learn more and register at Questions can be directed to Erik Bernstein, (626) 531-1140.