U.S. Pet Ownership & Demographics Sourcebook (2012)

Contents | Tables | Figures

Did you know?

  • In 2011, six-out-of-ten pet owners, or 63.2%, considered their pets to be family members.
  • There are approximately 70 million pet dogs in the U.S. and 74.1 million pet cats.
  • The average veterinary expenditure per household for all pets was $375 in 2011.
  • Among horse-owning households, 53.8% had at least one visit to the veterinarian in 2011, a decrease of 11.9% from 2006.

The all-new 2012 edition of the U.S. Pet Ownership and Demographics Sourcebook is the largest, most statistically accurate and complete survey of the pet owning public and pet population demographics. Drawn from a national survey of over 50,000 households, the survey results are presented alongside the results from similar surveys dating back to 1987, illustrating long-term trends.

Use the information provided in the 2012 edition of the U.S. Pet Ownership and Demographics Sourcebook in a variety of ways. Among them are:

  • Business plan development: Identify business opportunities from underserved or growing markets. Uncover niche markets that might be seeking new products or services.
  • Analyzing market and consumer trends: Determine the characteristics of pet-owning households being served. Uncover spending trends by household income and its affect of spending by species.
  • Strategic planning: Changes to pet populations over time signal necessary changes in business, public policy and governmental regulations. The highly accurate data gathered for the U.S. Pet Ownership and Demographics Sourcebook are a perfect source for making informed decisions.

Ordering Information:

You can now purchase the U.S. Pet Ownership & Demographics Sourcebook online. Want the report immediately? Download a PDF version of the report with our PDF option!

Pricing Information:

PDF download*:       $195 Member       $295 Non-member

Softcover book:        $215 Member       $315 Non-member

You can purchase this report online by clicking on the links below or by calling the AVMA at 1.800.248.2862.

Visa, MasterCard and American Express are accepted. If purchasing by check, the publication will not be shipped until the AVMA receives your payment.

*The PDF Download must be purchased by credit card. The link will appear on the confirmation page after purchase for immediate download.

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