The estimator tool is a downloadable worksheet that walks you through five easy steps to estimate your market share. Follow our basic formulas to estimate the number of households, pets, and veterinary revenue in your local market area. Your results will be customized to your targeted location and the specific animal species you treat. The tool was developed based on the AVMA's extensive research on pet ownership patterns, including the spending habits of pet owners.
Step 1: Identify your practice’s service area.
Step 2: Estimate the number of households in the area.
Step 3: Estimate the total number of pets, by species.
Step 4: Estimate the total number of patients, veterinary visits, and revenue potential for your service area.
Step 5: Calculate your practice's estimated share of the potential market.
The tool produces an estimate of market share, based on national averages.
You can use the worksheet to track your market share over time, and to identify areas in which you might be under-performing or over-performing. You'll find the worksheet, with step-by-step instructions, on page 1 of the tool. A finished example is provided on page 2 to help guide you.
Ready to get started?
Download the Market Share Estimator tool.