New member benefit simplifies purchasing for a practice

Published on October 09, 2019
information-circle This article is more than 3 years old

As anyone working in veterinary practice knows, any given day's work can include a variety of tasks. A new benefit available to AVMA members can help simplify and optimize one of these tasks: purchasing for a practice.

AVMA Direct Connect is a tool that makes purchasing for practices more efficient and economical.

Direct Connect combines the catalogs of all veterinary vendors on one website, so practices can save time and money while buying from the vendors they already know and trust. Practices can research products, compare prices, see what's in stock, and place orders on one platform. The tool is powered by Vetcove—which is already used by more than 7,000 veterinary clinics in the U.S.—and includes features that are only available to AVMA members. AVMA-exclusive capabilities include the following:

  • An online pharmacy pricing tool that lets practices compare real-time pricing at consumer pharmacies.
  • Access to exclusive promotions, manufacturers' rebates, and coupons.
  • Advanced purchasing analytics that help practices understand customers' purchasing habits, predict customers' buying behavior, and make strategic business decisions.

To start using Direct Connect, practices don't have to create a new Vetcove account if they already have one. Instead, they can upgrade their existing account to access the AVMA-only benefits. Once a practice is logged in, the unified catalog will display the practice's specific pricing, including any negotiated pricing or pricing through a buying group.

Direct Connect is part of a larger AVMA program, AVMA Member Edge, that gives AVMA members access to deals and discounts from numerous providers. Member Edge offers savings on products and services veterinarians use every day, including office supplies, business products, financial solutions, and even hotels and travel.

Veterinarian reading on a tablet device


Related JAVMA content:

AVMA Member Edge program offers tangible benefits (Feb. 1, 2018)