New service helps veterinarians navigate online review sites

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The AVMA has expanded its program on cyberbullying and online reputation management through its partnership with Bernstein Crisis Management Inc. to offer a discount to AVMA members on Your Review Genius, a new service from Bernstein that helps businesses navigate online review sites.

Your Review Genius connects veterinarians with a Bernstein consultant who will analyze practice reviews daily and zero in on the negative and potentially harmful ones. Bernstein experts will guide the practice’s reaction, whether that means going through the removal process, writing a response that will win over other searchers, or finding outside-the-box solutions.

On the flip side, it’s important that practices gather positive reviews, helping create a cushion of goodwill against negative reviews that appear for even the best of businesses. Your Review Genius software helps a practice identify happy clients and guide them to leaving positive reviews.

Members of the AVMA can subscribe to Your Review Genius for $250 per month. Nonmembers pay $275 per month. The minimum subscription period is three months. Details are at

Related JAVMA content:

Hotline to help veterinarians deal with cyberbullying (Jan. 1, 2017)