Campaign focuses on forward booking appointments

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Veterinary Medical Association Executives has collaborated with Partners for Healthy Pets on a campaign primarily through state veterinary associations that focuses on forward booking, which means scheduling each patient’s next appointment before the patient leaves the practice premises.

The campaign directs veterinary teams to a free, straightforward, step-by-step guide to forward booking from the PHP. The toolkit provides a suite of resources to train the practice team in the skills necessary to be successful with forward booking. The toolkit also offers materials to promote forward booking in practices—“Don’t Forget to Book My Appointment” buttons, with an image of a ribbon tied around a dog or cat paw, and professionally designed, downloadable posters.

As of press time, 43 state veterinary associations along with the American Association of Small Ruminant Practitioners, Canadian VMA, Chicago VMA, District of Columbia VMA, and Portland VMA had committed to promoting forward booking within their memberships.

Resources for practice teams are at Resources for veterinary associations are here.