Animated video promotes National Check the Chip Day

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Max the dog is scared by fireworks, runs away, and becomes lost. Thanks to a microchip, though, he is reunited with his family.

That’s the plot of a new animated video to promote National Check the Chip Day, which falls on Aug. 15 each year. The AVMA and American Animal Hospital Association established the event in 2013 to encourage pet owners to have pets microchipped and to keep the registration information up to date.

Wide Awake Films made the video, and microchip manufacturer HomeAgain provided a grant toward production and promotional efforts.

The video will be available in early August here. The page also provides resources such as a flier that veterinarians can share with clients after checking a pet’s microchip number, a link to the AAHA Universal Pet Microchip Lookup to help pet owners figure out where a chip is registered, and links to microchip manufacturers and databases.