Association Forum honors AVMA's Dr. Little

Published on
information-circle This article is more than 3 years old

Dr. Bruce W. LittleThe Association Forum of Chicagoland has named AVMA Executive Vice President Bruce W. Little (KSU '65) the recipient of the 2007 Samuel B. Shapiro Award.

The award is named in honor of a past Forum board chairman and is presented each year to an association chief executive officer for outstanding service and accomplishments in association management. The award will be presented to Dr. Little June 21 at the Forum Honors Gala.

"Bruce Little is an extraordinary executive with an enviable record of achievement and success in association management and in veterinary medicine," said Forum president and CEO Gary A. LaBranche. "He is a leader of our profession and a role model for others."

Dr. Little has 22 years in association management, all of them with the AVMA. He owned a private veterinary practice for two decades before joining the AVMA. Prior to his 1996 appointment as executive vice president, Dr. Little served as assistant executive vice president from 1986-1996 and AVMA GHLIT administrative coordinator from 1985-1986.

During Dr. Little's tenure as executive vice president, the AVMA made notable progress in the areas of membership growth, program development, and service. The AVMA achieved a 98 percent membership renewal rate and a $1.4 million annual deposit into Association reserves.

AVMA membership grew more than 30 percent from 1996-2006, and staff increased by 45 percent, bringing the ratio of employees-to-members more in line with other major national associations.

Additionally, Dr. Little spearheaded development of nondues income sources, worked on award-winning consumer outreach and education campaigns, and led in expanding the involvement of veterinarians in advancing animal and human health, and in recognition of their important role.

"Becoming a veterinarian was my lifelong dream," Dr. Little said. "But I must admit, my career in professional association management has given me more pleasure than I could have imagined."