New resources help members battle Dark Side of social media

Published on December 05, 2016
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CyberBullying-We-Can-Help-350x350Whether you like it or not, social media and review/rating sites are here to stay, and they’re gaining ground with consumers. Consider a few statistics:

These sites can give your veterinary practice incredible visibility and unparalleled opportunities to connect with your clients and community, but there is a dark side. A Harvard study found that approximately 16% of restaurant reviews (both positive and negative) are fake. Cyberbullying is a growing concern as well, and attacks on veterinarians can cause significant stress for the veterinary team and can impact your business.

We can help you defend your online reputation

If you’re an AVMA member, we can help. In addition to offering online reputation management resources on our website, AVMA has now partnered with Bernstein Crisis Management, Inc. to provide a 24/7 hotline to assist our member veterinarians and clinics who face attacks and cyberbullying. Members calling the hotline will receive up to 30 minutes of actionable consultation with an experienced crisis management team at no charge to you. If you need additional help, you can pay for additional consultation at a significantly discounted rate, as an AVMA member.

Your online reputation is part of your overall reputation, and preventive care is just as important for your practice’s online health as it is for your patients’ health. Monitoring and early response can help prevent the crises that arise from overlooked problems that escalate.

To assist you, we’ve also partnered with Bernstein Crisis Management to offer a significant AVMA member discount on the DVM Reputation Guard program. This is a subscription-based service that tracks and notifies participants of reputation threats before they are overwhelming, and then helps you respond. This discount offer is available to AVMA members through the AVMA Member Advantage Program, which also provides discounts on car rentals, clothing, framing and other services.

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