Bring lapsed clients back to the clinic

Published on October 21, 2015
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A new, free program from Partners for Healthy Pets (PHP) offers veterinary practices a way to bring back lapsed clients. According to a review of databases from 5,000 companion animal veterinary practices in the U.S., 53.4 percent of dogs and 58.6 percent of cats had not had a veterinary visit of any kind in at least 18 months. These pets had an established relationship with a veterinary practice, yet they weren’t receiving the preventive care they need.Partners for Healthy Pets

PHP’s program aims to get these pets back in to see their veterinarians by reaching out to owners via email, encouraging them to make appointments for check-ups. A pilot program run by Partners for Healthy Pets found that this email campaign was successful in getting lapsed clients back to the clinic; it’s now being offered to all practices for free. You can find out how to enroll in the program at the Partners for Healthy Pets website.

The PHP website also features a Practice Resources Toolbox that can help you communicate with clients about the importance of preventive care and routine veterinary visits. These tools also are offered at no cost, and it will only take you a few minutes to get started using them.

Partners for Healthy Pets is a committee of the American Veterinary Medical Foundation (AVMF) created to ensure pets receive the preventive healthcare they deserve through regular veterinary visits. Led by the AVMA and the American Animal Hospital Association (AAHA), it is a collaborative alliance of more than 100 veterinary associations, colleges of veterinary medicine and animal health companies all committed to a vision of improved overall health for pets.

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