Are you prepared if your reputation comes under attack?

Published on May 18, 2022
Reputation management

When it comes to your clinic’s online presence, having a plan for how to handle a crisis is one of the best ways to safeguard your brand’s reputation. New videos in AVMA’s reputation management library provide actionable tips that help AVMA members prepare for the worst.

The new videos, focused on preparing for crises, will help you recognize signs of possible trouble, avoid reputation threats, and collect positive customer reviews—all of which help protect your reputation and your business.

  • 5 signs of impending crises
  • 5 crisis-causing mistakes in customer service

Watch now

Created jointly by the AVMA and AVMA Trust, the videos in this library cover practical topics that help veterinary teams combat cyberbullies, reduce the chance of coming under attack, and prevent or minimize damage if a crisis occurs. In addition to the new videos about crisis prevention, other videos cover how to handle bad reviews and difficult conversations, and how to manage and protect your reputation online.

More reputation tools to protect your practice

The videos are the most recent addition to AVMA’s broad toolkit of resources that help members with reputation management in a digital world. For the full suite of tools—including tips, best practices, and practical tools for reputation monitoring, responding to criticism, combating cyberbullying, and more—visit

Reputation crisis? Free help for AVMA members

Prevention is the best medicine, and AVMA’s online reputation tools help you get ahead of situations that have the potential to turn into emergencies. If you do find yourself in a situation you’re unsure how to handle, the AVMA's cyberbullying crisis line has you covered. As an AVMA member, you have free access to talk with crisis management experts at Bernstein Crisis Management. Learn more


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