ABVS - Advertising and Directory Listings

June 2013

 A.  A. Veterinarians may legally advertise in any way that is not false, misleading, or deceptive. Advertising guidelines and interpretations are discussed in the AVMA Principles of Veterinary Medical Ethics (https://www.avma.org/KB/Policies/Pages/Principles-of-Veterinary-Medical-Ethics-of-the-AVMA.aspx) and the AVMA Guidelines for the Identification of Board-certified Veterinarians (https://www.avma.org/KB/Policies/Pages/AVMA-Guidelines-on-the-Identification-of-Board-Certified-Veterinarians.aspx).

B. Veterinarians must not in any way imply they are specialists unless they are certified by an AVMA-recognized veterinary specialty organization (i.e., board or college).

C. The use of the terms “board eligible” or “board qualified” as an indication of special qualification is potentially misleading to the public and must not be used in any public communication or other solicitation.

D. Individual recognized veterinary specialty organizations (RVSOs) are encouraged to provide guidance to their members in matters pertaining to advertising and directory listings.  Diplomates may choose one of the following formats, as described in the AVMA Guidelines for the Identification of Board-certified Veterinarians. The appropriate format will depend on the number of recognized veterinary specialties and subspecialties.

1. Examples for members of an RVSO with one recognized veterinary specialty (RVS):

Name, Diplomate, American College of Veterinary Dermatology or

Name, Diplomate, ACVD or

Name, DACVD (generally reserved for publication in professional journals)

2. Examples for members of an RVSO with more than one RVS:

Name, Diplomate, American College of Veterinary Internal Medicine (Cardiology) or

Name, Diplomate, ACVIM (Cardiology) or

Name, DACVIM (Cardiology)

3. Theoretical examples for members of an RVSO with an RVS that contains a recognized veterinary subspecialty (RVSS):

Name, Diplomate, American College of Veterinary Pathologists (Anatomic Pathology; subspecialty, Ultrastructural Pathology) or

Name, Diplomate, ACVP (Anatomic Pathology; subspecialty Ultrastructural Pathology) or

Name, DACVP (Anatomic Pathology; subspecialty Ultrastructural Pathology)

 

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