For more information, read the JAVMA News article about the reports.
This AVMA report is the largest, most
statistically accurate, complete survey of the pet-owning public and pet
population demographics. Drawn from a national survey of over 47,000
households, and including historical comparisons dating to 1987, the
information can be used in many ways, including business plan
development; analysis of market and consumer trends; and strategic
Looking for data on veterinary compensation,
pet ownership and demographics, veterinary employment or other issues
related to veterinary medicine? AVMA has a wide range of market research
data for you.