(SCHAUMBURG, Illinois) November 5, 2014 – The American Veterinary Medical Association (AVMA) is pleased to announce that Mark Lenhart has been named its chief marketing officer.
Lenhart, a seasoned professional with more than a decade of marketing and communications experience, is responsible for leading the AVMA’s marketing and communications functions, including positioning the AVMA brand and implementing marketing programs across the association. The AVMA has more than 85,000 members and is one of the largest veterinary associations in the world.
"I’m thrilled to be coming to the AVMA at a time when marketing and communications is so critical to our members and the public at large," Lenhart said. "These are exciting times in veterinary medicine and for the AVMA, and we are committed to helping meet and exceed the changing needs of our members, as well as the entire veterinary community. Veterinarians are some of the most trusted professionals around, and I’m excited about being able to help them tell their story."
Lenhart comes to the AVMA after serving in a variety of executive-level positions, with veterinary industry experience as distribution marketing manager at Abbott Animal Health. He’s a member of the President’s Advisory Council of the Chicago Chapter of the American Marketing Association and served as the Chicago AMA’s president from 2005-2007. He earned his master’s degree in communications systems and strategy management from Northwestern University and his bachelor’s degree in communications from the University of Iowa.
"We are excited to have Mark join us at the AVMA during a time when we are refocusing our efforts both internally and externally so that we can continue to build a stronger AVMA that is focused on delivering the products and services most relevant to our 85,000 members," said AVMA CEO Dr. Ron DeHaven. "Mark brings a wealth of experience that will help us promote and advance a strong veterinary profession that meets the needs of our members and society as a whole."