January 15, 2001

 
EXECUTIVE BOARD COVERAGE

 Nationwide companion animal market survey budgeted

Posted Jan. 1, 2001 

Updated information on pet ownership, demographics, and veterinary service use by households will be the desired outcome of the 2002 US Companion Animal Veterinary Market Survey that was approved at a cost of $80,000. The last household survey was conducted in 1997.

The survey will be conducted in Jan-Feb 2002 to gather data on pet ownership in 2001, including 80,000 US households. The size of the sample will enable estimation of animal populations and use of veterinary services at the regional and state geographic levels. NFO Inc, a national household research firm, will again be retained for the survey fieldwork.

Survey findings will be published in the JAVMA, and on the AVMA Web site for access by members. Also, the 2002 edition of the US Pet Ownership and Demographic Sourcebook will be published. This AVMA report has become an important reference document in the US, and the statistics have been included in other studies such as the 1999 KPMG study that was commissioned by AVMA, AAHA, and AAVMC, acting jointly.

The 1992 edition of the US Pet Ownership and Demographic Sourcebook cost $94,000. To date, sales of the 1997 edition have generated $88,000.

For the 2002 study, $90,000 income is projected from report sales over four years as follows: $20,000 in 2002, $35,000 in 2003, $20,000 in 2004, and $15,000 in 2005.