June 01, 2017

 

 JAVMA mobile app to debut

​Posted May 10, 2017

The AVMA Board of Directors approved development of a JAVMA mobile app that will deliver a digital version of the Journal suitable for reading on tablets and smartphones.

Although electronic versions of the AVMA journals have been published for more than a decade—available here and here—members are increasingly demanding expanded options to electronically access journals content. According to JAVMA readership surveys, the percentage of subscribers interested in accessing JAVMA through a smartphone or tablet increased from 25 percent in 2012 to 35 percent in 2016, and the percentage not interested decreased from 62 percent to 47 percent. Notably, for the 2016 survey, 42 percent of subscribers between 40 and 49 years old and 49 percent of readers less than 40 years old were interested in accessing JAVMA through a smartphone or tablet.

The aim is to launch the JAVMA mobile app in time for AVMA Convention 2017.